Samples

August 23, 2011
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Press Release Samples
Basic Press Release Outline #1:

Section I. Contact Information
Include name, address, phone number, and other relevant information

Section II. Headline
All words in Title Case except prepositions and articles. Do not use ALL CAPS. This should be what makes an impression upon your audience. Include important keywords and benefits.

Section III. Date of Release
Location, Info City, state. Then body of first paragraph, where the key important information should be listed.

Rest of body Other body paragraphs, which should include further details on the newsworthy event/news/item, and quotes if relevant. Should be limited to two or three paragraphs. Remember to keep it short. Most readers have a limited attention span. Make sure you answer the who, what, where, when, why how questions. Avoid redundancy and fluff. Most of all PROOF READ over and over again.

Section IV. Individual or Business Information
Standard boilerplate information about the company, individual or organization. This is where you would include a link to your website or blog. The information in this last paragraph is something that would be plugged into all press releases from this company/individual/organization. It is where you would brag about your qualifications or your businesses success.

Section V. ###
Three pound signs, centered, indicate the release is over.


Basic Press Release Outline #2:

Section I. Headline Captures Attention
All words in Title Case except prepositions and articles. Do not use ALL CAPS. This should be what makes an impression upon your audience. Include important keywords and benefits.

Section II. Brief Description
These are the details you want directed to your target market. This includes newsworthy event/news/item.

Section III. Body
Rest of body Other body paragraphs, which should include further details on the newsworthy event/news/item, and quotes if relevant. Should be limited to two or three paragraphs. Remember to keep it short. Most readers have a limited attention span. Make sure you answer the who, what, where, when, why how questions. Avoid redundancy and fluff. Most of all PROOF READ over and over again.

Section IV. Individual or Business Information
Standard boilerplate information about the company, individual or organization. This is where you would include a link to your website or blog. The information in this last paragraph is something that would be plugged into all press releases from this company/individual/organization. It is where you would brag about your qualifications or your businesses success.

Section V. Contact Information
Include name, address, phone number, and other relevant information

Section VI. ###
Three pound signs, centered, indicate the release is over.

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